Would you trust a restaurant were the owner does not eat there or a producer that doesn't drink his own wine?
I think most of us would say no I wouldn't eat there or I wouldn't drink that; so my next question is how many bottles of Yellow Tail the founders drink?
How many times per week McDonald's CEO eats a Big Mac?
I believe their answer would show a zero or a number very close to it, so why is that millions of people around the planet still trust those companies?
Now I have a question for the editors of wine and food magazines; how come you never asked that question? Although I saw the founders of Yellow Tail being interviewed several times about their business model, and I heard them praise the exceptional quality and pureness of their products but I never heard them asked do you consume your own products? (better if a lie detector is involved)
Buona Bevuta a Tutti