Integrity: the quality or state of being of sound moral principle; uprightness, honesty and sincerity.
The integrity of a wine starts from the vineyard, the winemaker and her reputation. But what if one doesn't know the estate owners, how does the integrity show from the wine itself? What does integrity in wine mean?
By tasting a wine just once, it's difficult to discern whether a wine has integrity or whether it is a manipulated product. Most of the time you’ll feel the effects of a manipulated wine the next day as a hangover. The palate can sometimes be deceived (in the short run, anyway). Think about food: a fast food treat might not taste bad, but it's not sincere. Over millions of years, the human palate has evolved a keen ability to determine good food from bad, but twenty first century chemistry can create artificial flavors that betray the palate and make unhealthy nonfood products taste good.
The same is true for wine. It can taste good but be harmful. I remember during the early 80’s, in
And like a Mac
Buona Bevuta a Tutti